S C  A  M  M  P  E  R  R  is a creativity technology developed by Michael Michalko. It is a check list that helps you to think of changes you can make to an existing product to create a new one. It is an extension of his earlier SCAMPER technique. You can use these changes either as direct suggestions or as starting points for lateral thinking.

The acronym SCAMMPERR stands for are:

S - Substitute - components, materials, people.

C - Combine - mix, combine with other assemblies or services, integrate.

A - Adapt - alter, change function, use part of another element.

M - Magnify - Make it enormous, longer, higher, overstated, added features.

M - Modify - increase or reduce in scale, change shape, modify attributes (e.g. color).

P - Put to another use.

E - Eliminate - remove elements, simplify, reduce to core functionality.

R - Rearrange - change the order, interchange components, change the speed or other pattern. 

R - Reverse - turn inside out or upside down. 

Michael Michalko is a creativity expert who specializes in providing creative-thinking workshops for organizations. He is the author of the highly-acclaimed "Thinkertoys: A Handbook of Business Creativity" and "ThinkPak: A Brainstorming Card Set". His new book, "Cracking Creativity: The Secrets of Creative Geniuses", was published in May 1998.